Negative About Network Marketing Or Direct Sales? Then Don’t Waste Your Time – Or Anyone Else’s

I am always amused that someone would send me a request for more information and then when I call them to have a brief conversation, they go sideways and start going negative on me. What are these people thinking? They are obviously not. I’m not talking about the broke person looking for a miracle. The people who are sincerely looking for a way to make some extra income but just can’t afford to invest in what I am doing. I wish them well in their search, and really do hope that they find a way to make some extra money.

But the people that request information and then begin to tell you about the fact that if you’re asking for money up front, that’s it’s a scam, blah, blah, blah. What world are they living in? Maybe it’s a sign of the times, or maybe it’s just me, but it seems that there are a lot of people who really need to check back into planet earth. Do they really believe that you can start a business, one with high 6 or even 7 figure income potential without investing any money? Without learning systems and processes? Without being mentored and coached?

I have been recruited by the folks at Edward Jones, Farmers Insurance, among others. Let me tell you something. With all three companies, they literally want a mentor/coach with you every day or week. They are constantly checking your activity goals and objectives. And checking to make sure that you are meeting them. Edwards Jones, for example, insists that you are out walking and talking to people everyday. They especially want you to going door to door talking to business owners.25-30 per day. So it’s not like you can just open an office with them and then do your own thing. They ride you hard to make sure that you are doing the things that need to be done in order for you to be successful. Why? Because they know what works. That kind of micro management turns me off, which is why I did not pursue any of those opportunities. I have a slight problem with people hovering around telling me what to do, when to do it, how to do it. Which is not to say that I am not coachable, because I am. I just prefer to be coached in smaller doses.

Also,I don’t care what business you start, you have to invest money to get started. Hell, if you want to start a lawn care business, at the very least you have to buy a lawn mower, right? So people that tell you that “if there’s an upfront cost, it’s a scam.” are not living in reality. Move on, next. These folks are more them capable of failing on their own. Don’t invite them into your life. You can’t even start a Tupperware business without investing money. No knock on Tupperware, my respects. They are one of the top direct sales companies in the world and have been for many a year.

There is another thing about people that strikes me as odd. If you want to have some marketing fun, try the following. Place two different ads, one for a “business opportunity” in a high traffic home business classified ad site. In this ad use the same gibberish that can be found all over the Internet. You know the ones that I am speaking of:

- “How I deposited 617,000.00 in my bank account my first year with this program!”

- “Learn the top secret system that a 21 year old kid used to make a million dollars in 24 months.”

- “Internet newbie cracks the code to online riches! And he’s willing to show you how!”

Really? What a nice guy. First of all, there are no secrets on the Internet. Just ask Paris Hilton, Mel Gibson or any of the masses who have their personal laundry aired all over the Internet. Secondly, if it’s such a killer app, and is making me so much money, why would I share it? Even more, why would I share it and create competition for myself? That would be like Google sharing it’s next big thing with Yahoo. Please. Unless of course I’m sharing it for a price.

Oh, wait a minute, he will show me how for only $97.00. But if I buy now, he’ll be a real Robin Hood and let me buy it for only $49.95! What a swell chap. I better hurry though because at midnight, the price goes back to $97.00! And on and on. For the first ad,we’re not going to state that there is an investment required. We’re just going to pitch unlimited, easy riches. As I said, just like you see everyday all over the Internet. So there is ad #1.

Now, ad #2 we’re going to place where there are businesses and / or franchises for sale. There are business brokerages that specialize in selling businesses and franchises. In this ad we’re going speak to our target market differently. We are going to use words like “investment required” or ” investment capital required”. We’re going to talk about “ROI” or “potential ROI relative to capital investment”. We’re even going to mention that the initial investment / franchise fee is 30K, just to throw out a number. Not a big investment, when compared to McDonald, Burger King, Wendy’s, etc. Here’s what will happen, I guarantee it. The majority of people who respond to ad #2 will respond with questions regarding financing, budgets, location, territories available, operating budget info, royalties and the like. In other words, questions that are relative to owning a business. They are, in other words, business savvy.

Now, let’s compare that to the type of people who respond to the “easy riches, just use this system, it will make the money and do the work for you” crowd. These people will almost always start to hem and haw when you get to the details of how the business works. And when you mention that there is an investment required, watch out! This is when they start whining and squealing about how network marketing / direct sales is a money game, a scam and all the rest.

Try it out, you’ll see what I mean. So what’s the point? I guess the point would be that the beauty of marketing to professional people increases your chance of making sales, if only for the fact that professionals understand business. More than say, truck drivers. Nothing against truck drivers. One of the most successful guys in network marketing used to be a log truck driver. All that I’m saying is that you’ll enjoy a higher closing rate with professionals, if only for the fact that they are more likely to have the money required to invest in a business. Either liquid, or they can easily obtain it.

Now, there are direct sales companies that market and sell products and events in wealth development, personal development, vacation packages, etc. These are known as top tier direct sales companies. They generally pay big commissions, any where from $500.00 to $10,000.00 per sale, depending on how you position yourself with that particular company. In other words, the more you invest, the higher your commission levels. For the most part, these type of companies will have three levels of investment. The following are only used as examples.

A.) Starter Package: $2,000.00 Total investment. Investing at the starter level, you are eligible for commissions on every starter level package that you sell, but you would not be eligible for commissions on the larger packages. If you do sell one of the larger packages (I’ll cover them in a minute) those commissions are passed up to the next qualified rep at that level. Why? Because they took a bigger leap of faith then you, they invested more capital than you and therefore deserve a higher return on investment. Your commission on this package is $1000.00, let’s say. Two sales and your product is paid for. Now your in profit. Now, at only 1 sale per week, that’s 50K per year. You invested $2,000.00 and profited 48K. I don’t care how you do the math, that’s an impressive ROI.

B.) Mid Range Package: $9,995.00 Total Investment. Commission = $5,000.00

C.) High End Package: $15,995.00 Total Investment. Commission = $9,000.00

At any of the above investment levels, make 2 sales and you have recovered your investment. The other big benefit is that you have also attended an event or purchased a product that will change your life, if you truly apply what is being taught. This is where many people fail to follow through. They never apply what is being taught. They never actually work, learn and apply sales and marketing skills that these companies teach. They think that all that needs to be done is post a few ads on Craigslist and people will be beating down the door to buy from them. And when they don’t get sales in the first 2 weeks, they start screaming “scam” at the top of their lungs to anyone that will listen. You must use the products to become a product of the product. Not to mention the fact that you have to know what you are talking about when you are talking to prospects.

Any advertising professional will tell you that you must always keep your message out in the marketplace. People don’t usually call the first time they see an ad. So you must be consistently present with your message before someone will take action. I remember when I first started using article marketing. I had written 25 articles over a 3 week period before I received my first lead from my efforts.And I’ll tell you, that was an incredibly motivating moment for me. Why? Because unlike buying leads, this was MY lead. In other words, it was generated from my efforts, not someone else’s. The best part? That lead cost me nothing, other than my time. Sweat equity, if you will. And with some not very qualified leads going for five to ten dollars a pop, that’s huge. It was a huge moment for me, and my business. It gave me just enough additional belief that was I was doing was going to produce results. And sometimes, that’s all we need to get us to the next level in our business and more importantly, in our lives. I have that lead sheet framed and on my wall. It still motivates me every day.

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